Director at ITP Live, ITP Gaming - UAE
Launched and set-up ITP Live, the influencer marketing agency of ITP Media Group. Leading content and business development strategy, Alia Fawad has over 25 years’ experience in the media and content creation. Alia Fawad joined ITP Media Group, the largest publishing house in the Middle East, in 2004. Over the last 14 year she has worked as a publisher for leading titles such as Harper’s Bazaar, Grazia, Cosmopolitan, Conde Nast Traveller, Ahlan, Masala among others.
As a publisher of Harper’s Bazaar Arabia and Grazia, Middle East’s premier fashion publications, Alia Fawad was responsible for growing the brand’s footprint in the region and launching brand extensions such as Grazia Style Awards, Harper’s Bazaar Interiors, Harper’s Bazaar Bride and Cosmo Campus, Masala Awards among others.
Transitioning from print to Influencer Marketing, in January 2017 Alia Fawad launched the new division called ITP Live for ITP Media Group. Filling in the gap of a structural and strategic approach to content distribution on social media platforms in the region. Graduated with Bachelors in English Literature and Master’s in Media Studies.